Store Display Design (Practical Training for Fashion Visual Marketing)

Author: Han Yang
Publisher:
Publish Date: 2006-03-01
Features: Retail display design is a crucial factor in successfully completing the terminal sales process and realizing the product value of a clothing brand. As an emerging interdisciplinary field, it encompasses store layout and planning, display form composition, display color composition, store lighting, window display design, product placement planning, and display management. The author has long been engaged in brand management in well-known domestic enterprises and has integrated years of practical experience into the text. It is hoped that this book can serve as an introduction to inspire domestic display professionals to share their valuable experiences more frequently. This book is suitable for faculty and students of art and design majors in higher education institutions, as well as other professionals engaged in art design.
Retail display design is a crucial factor in successfully completing the terminal sales process and realizing the product value of a clothing brand. As an emerging interdisciplinary field, it encompasses store layout and planning, display form composition, display color composition, store lighting, window display design, product placement planning, and display management. The author has long been engaged in brand management in well-known domestic enterprises and has integrated years of practical experience into the text. It is hoped that this book can serve as an introduction to inspire domestic display professionals to share their valuable experiences more frequently. This book is suitable for faculty and students of art and design majors in higher education institutions, as well as other professionals engaged in art design.