Lizard Marketing

Author: Lizard Team
Publisher:
Publish Date: 2005-10-01
Features: "China Marketing and Planning Elite Forum" is a collection of classic works in Chinese marketing and planning in the new century, serving as an outstanding textbook for the current Chinese local marketing and planning culture. It is based on the rich practices of numerous elites, summarizing, refining, and organizing the successful experiences of Chinese marketing and planning. It encapsulates the profound insights of Chinese marketing and planning elites, making it a practical guide for developing China's market economy. "China Marketing and Planning Elite Forum" is a stage for Chinese marketing and planning elites. The forum gathers entirely original works, reflecting the innovative spirit of Chinese marketing and planning elites in the context of their research on China's national conditions. It is committed to building a local Chinese marketing and planning cultural system, holding significant guiding significance for the development of marketing and planning practices in Chinese enterprises.