"Refusal is the beginning of success - Direct Seller's Challenge to Refusal Training Reader"

Author: Li Baohua
Publisher:
Publish Date: 2006-03-01
Features: Why do some people refuse to face the impending wave of direct selling? What should direct sellers do? In the face of increasingly fierce market challenges, how should direct sellers respond? Direct selling is a winding path full of thorns yet broad with prospects. It requires direct sellers not only to endure "starvation of the body" and "exertion of the muscles," possessing strong physical fitness, but also to "lie on cattail ashes and taste bitterness," possessing a good professional mindset. As direct selling gradually deepens in China, under new circumstances, how should the psychological qualities of direct sellers be shaped to face various refusals with composure and remain invincible? Generally speaking, direct sellers prefer to see strangers become their clients, and find it difficult to handle refusals from clients. However, engaging in direct selling requires practical experience, and cultivating one's abilities. There is an old Chinese saying: "Knowing there is a tiger in the mountain, still walk towards it." Therefore, let us delve deeper into the heart of this circle, take a few swallows of the bitter water, savor its harsh and spicy taste, which may greatly benefit in understanding and mastering refusals. It is not frightening when clients refuse; what matters is that direct sellers provide satisfactory answers to clients' refusals. Refusal is merely an external expression of the idea and behavior that one cannot, understand, and accept another idea and behavior. The direct factors inducing refusal are mainly misunderstandings in communication, differences in cognition, resistance or rebelliousness in behavior. Its characteristics are: unpredictability, narrowness, but it also has its rationality. The most obvious point is to achieve goals and realize exclusivity through one's determination and resilience. On the other hand, humans are also fragile and often resort to instinctive self-defense in helplessness. Here, we refer to the dynamic refusal that occurs through contact between people in their interactions, transmission, and giving-and-taking relationships. These are only part of refusal. The large majority consists of static refusal in people's subconscious. Strictly speaking, disagreement, disapproval, and reservations all fall under the category of refusal. The manifestations of refusal are divided into two major types: implicit and intense. Their purpose is the same, but their forms of expression differ. They technically process and refine the opinions to be achieved, maintained, and insisted upon in a negative way to avoid collisions and mutual harm. In layman's terms, it's simply one person playing the "red face" while the other plays the "white face." We should not view refusal as an outcast or a freak. For the direct selling industry, it is a very common natural phenomenon in direct selling activities. If direct selling had no refusal, it would not be direct selling. What if everyone just said "Good! Good! Good!", "Yes! Yes! Yes!", "Okay! Okay! Okay!"? What kind of scene would that be? It would either be servile or passively accept everything, lacking individuality and fairness, resulting in a muddled world, an isolated and static society without standards of right and wrong. Without refusal, would it not be that you can do whatever you want and others can do as they please? Without refusal, there would be no reason, no rich life or exciting experiences. To be fair, one must acknowledge refusal. Social progress, on the one hand, is active...