General Theory of Cultural Industry

Author: Ouyang Youquan
Publisher:
Publish Date: 2006-03-01
Features: This book establishes a relatively complete and systematic theoretical framework. The entire book is divided into three sections: "Introduction," "Part One," and "Part Two." The Introduction elaborates on "Culture, Cultural Undertakings, and Cultural Industry," clarifying the respective meanings of cultural undertakings and cultural industry, as well as their interrelationships and distinctions. Part One, "General Theory of Cultural Industry," belongs to the basic principles section, aiming to explain the general principles of the cultural industry, including the history and current state of the cultural industry, the operation and management of the cultural industry, the creativity and competitiveness of the cultural industry, as well as the evaluation of cultural industry projects. Part Two, "Specific Analysis of Cultural Industry," is the knowledge application section, discussing various sectors such as print media, broadcasting and film, online culture, advertising, leisure culture, arts, sports, and other industries, respectively analyzing their business characteristics, management methods, and development strategies. This corresponding theoretical structure of "principles and applications" facilitates providing readers with a comprehensive and systematic knowledge system. Its broad disciplinary coverage and innovative theoretical positioning make it a“”.