Brand target market management

Author: Nian Xiaoshan
Publisher:
Publish Date: 2006-04-01
Features: Addressing common issues in the business world such as inaccurate market positioning, unclear target consumer identification, lack of product uniqueness, and insufficient competitiveness of both the enterprise and its products, this book provides corresponding solutions. By analyzing and deconstructing key stages affecting corporate brand building—such as market segmentation indicator analysis, competitive market environment analysis, and target market selection methods—the book enables enterprises to successfully and accurately enter their own market space while discovering and creating brand personality. This, in turn, helps them expand a distinctive path for the survival and development of their brands. Through extensive analysis of segmentation indicators and case-proven methods, the book not only clarifies concepts for readers but also directly guides enterprises in scientifically formulating brand-oriented target market management methods and systems for brand building. This book is suitable for readers and learners in the business community, consulting industry, advertising industry, government decision-making departments, faculty and students of universities and colleges, as well as various levels of corporate management and entrepreneurs. Addressing common issues in the business world such as inaccurate market positioning, unclear target consumer identification, lack of product uniqueness, and insufficient competitiveness of both the enterprise and its products, this book provides corresponding solutions. By analyzing and deconstructing key stages affecting corporate brand building—such as market segmentation indicator analysis, competitive market environment analysis, and target market selection methods—the book enables enterprises to successfully and accurately enter their own market space while discovering and creating brand personality. This, in turn, helps them expand a distinctive path for the survival and development of their brands. Through extensive analysis of segmentation indicators and case-proven methods, the book not only clarifies concepts for readers but also directly guides enterprises in scientifically formulating brand-oriented target market management methods and systems for brand building. This book is suitable for readers and learners in the business community, consulting industry, advertising industry, government decision-making departments, faculty and students of universities and colleges, as well as various levels of corporate management and entrepreneurs.