Creative Design of Logos - A Classic

Author: Compiled by Chen Jun, U.S. Rockport Publishing
Publisher:
Publish Date: 2006-03-01
Features: Rockport, a renowned American art book publishing company, provides the copyright, with global simultaneous publication and distribution. Written and edited by internationally famous design experts, it is a classic example of the perfect combination of design and execution. It collects 100 classic logos rich in information and emotion. It deciphers the creative secrets behind successful logos. What makes a successful logo? To explain this "design essence," the book gathers 100 vivid examples. These examples include the classic designs of Paul Rand and Raymond Loewy, as well as the passionate and expressive works of companies like Pentagram and Landor. Additionally, the book details each project and its little-known design process behind it, counting the intense intellectual struggles, initial concepts, and experimental processes of designers and art directors in their exploration. The book's substantial volume, concise content, and lively design information provide designers with the passion and creativity needed for design, which is exactly what the current competitive design market demands. Features of the book: "Rough Sketch / Final Logo" compares sketches with final solutions for classic logos. "Logo Evolution" traces the changes in similar logos: how they served customers and kept pace with the market. The book also provides tips on experimental designs, source ideas, font selection, and web usage.