Product Management Position Work Manual

Author: Du Lihui
Publisher:
Publish Date: 2006-04-01
Features: Clarify the responsibilities and tasks of your position and define your role, understand the specific steps and workflows required to complete tasks, precisely apply management to individual behavior and execution tools, and provide quantifiable performance indicators for both the company and yourself. This book aims to address the detailed issues in product management execution and offers examples, templates, and tool forms for product management professionals to reference. The content includes product standard management, new product management, product pricing management, product brand management, product packaging management, product innovation management, and product cost management. This book provides relevant personnel with a set of scientific and practical work standards that are concise, intuitive, and highly operational. The systematic integration of practical knowledge, work templates, tool forms, and workflows is the major feature of this book. This book aims to address the detailed issues in product management execution and offers examples, templates, and tool forms for product management professionals to reference. The content includes product standard management, new product management, product pricing management, product brand management, product packaging management, product innovation management, and product cost management. This book provides relevant personnel with a set of scientific and practical work standards that are concise, intuitive, and highly operational. The systematic integration of practical knowledge, work templates, tool forms, and workflows is the major feature of this book. This book is suitable for human resources managers, product managers, middle and senior-level managers, as well as personnel from consulting and training enterprises.