Pioneering Blue Oceans - 15 Success Stories of Taiwanese Companies Creating New Markets - China Academic Journal Press: 15 Success Stories of Taiwanese Companies Creating New Markets - China Academic Journal Press

Author: Zhu Boyong
Publisher:
Publish Date: 2006-04-01
Features: This book is a copyrighted import from Taiwan. Its prototype is the Taiwanese edition of "Blue Ocean Strategy Taiwan Edition—15 Success Stories of Creating New Markets," which is an edited collection of stories from 15 successful Taiwanese companies based on the concept of "Blue Ocean Strategy" by Harvard Business School Press. Creating blue oceans and discovering new markets with no competition have become dreams pursued by numerous enterprises and organizations. Through 15 success stories from companies in Taiwan, spanning traditional industries, high-tech industries, service industries, financial industries, and other fields, this book helps business and management professionals in mainland China quickly grasp the essence of blue ocean strategy. More valuable is that after each case, Professor Zhu Boyong, who serves as the Dean of Taiwan Benchmark Academy, provides insightful analysis of the case, while Dr. Jin Bei, who serves as the President of China Business News, offers enlightening comments on the case from a higher theoretical and practical perspective. Valuable success experiences, brilliant commentaries, and analyses—absolutely a rare practical handbook for blue ocean strategy!