Medical Marketing Training - Higher Vocational and Specialized Marketing Major

Author: Ma Qingxue
Publisher:
Publish Date: 2006-01-01
Features: This book follows the requirements of practical skill teaching in professional course instruction, adopting a "module" + "topic" format. The content mainly includes: pharmaceutical market research, pharmaceutical sales plans and purchase/sales contracts, pharmaceutical distribution management, basic sales skills for pharmaceutical marketers, hospital marketing, OTC channel terminal promotion, pharmaceutical marketing public relations, etc. The book is rich in content, easy to understand, and highly practical.