Business Negotiation Training - Higher Vocational and College Marketing Major

Author: Xiao Hua
Publisher:
Publish Date: 2006-01-01
Features: This book is tailored to the practical aspects of business negotiation in marketing. It is written in a topic-based format and closely aligns with national occupational standards, featuring practicality, effectiveness, and sufficiency. The content includes psychological tests for business negotiators, preparation for business negotiations, opening strategies in business negotiations, pricing strategies in business negotiations, bargaining strategies in business negotiations, concession strategies in business negotiations, and concluding business negotiations. The textbook is concise, vivid, and richly illustrated, effectively balancing theoretical instruction with skill training, making it highly readable.