Fashion Show: Comprehensive Guide to Exhibiting - Winning Wisdom in Fashion Marketing

Author: Tang Xinling
Publisher:
Publish Date: 2006-03-01
Features: "Fashion Show Exhibition: Complete Guide to Participation" is a book in the series "Winning Strategies in Fashion Marketing." It is a must-read, hands-on guide for garment enterprises participating in exhibitions, and can also serve as a practical textbook for students in fashion majors at universities and colleges to learn about exhibition planning. The book starts with an introduction to the current state and types of fashion exhibitions, then elaborates in detail on the preliminary goals and decision-making, mid-exhibition display design, and specific operational practices. Reading this book will give readers a clear understanding of participating in fashion exhibitions and provides strong guidance for fashion exhibitors. It helps participants focus on preparation for the exhibition, be ready for overall operations, and break through in presentation.