Modern Travel Agency Management Handbook

Author: Zhang Daoshun
Publisher:
Publish Date: 2006-03-01
Features: This book is divided into four parts: Business Knowledge, Professional Attitude, Business Skills, and Management Development. It introduces the basic knowledge of the travel agency industry; the professional attitude that travel agency employees should establish and how to enter the professional role; and elaborates on management skills such as customer acquisition and reception, interindustry wholesale business, telemarketing, and complaint handling through case analysis and theoretical. It also discusses strategic management and product management of travel agencies. This book is divided into four parts: Part 1, Business Knowledge, introduces readers to the basic knowledge of the travel agency industry and the current status and trends of China's travel agency industry; Part 2, Professional Attitude; Part 3, Business Skills; and Part 4, Management Development.