Company Creativity: How Innovation and Improvement Occur

Author: (USA) Alan Robinson (USA) Sam Stern Alan Robinson
Publisher:
Publish Date: 2001-01-01
Features: Based on their long-term experience as consultants in large companies, the two authors of this book summarize some experiences in developing creativity within large companies. They illustrate the six key elements of developing corporate creativity with vivid and specific examples: enhancing employee cohesion, encouraging spontaneous actions, unofficial activities, internal communication within the company, and various types of incentives.