New Perspectives on Television Entertainment Programs (Television New Perspectives Book Series)

Author: Han Qing, Zheng Wei
Publisher:
Publish Date: 2005-06-01
Features: This book is a comprehensive guide that introduces the types of television entertainment programs, their production patterns, business techniques, and classic cases. It adheres to the commercial attributes of television entertainment programs, aiming to explore their management operations, marketing strategies, and other issues to provide valuable references for program production. The book consists of twelve chapters. Chapter 1 introduces the historical development and profound impact of television entertainment programs from a macro perspective. Chapters 2 to 9 are dedicated to eight popular types of entertainment programs, presented in thematic form: game shows, seasonal programs, television galas, "reality shows," entertainment news and talk shows, entertainment drama programs, children's entertainment programs, and sports entertainment programs. Chapter 10 discusses the business aspects of entertainment programs. The production and management of entertainment programs are common challenges faced by television programs in terms of survival and development. There are many advanced international experiences that can beed in this regard. This book collects, organizes, and analyzes relevant foreign materials while incorporating the authors' years of practical experience to propose actionable insights and recommendations, which are expected to be of great reference and value to a broad readership. The book's final two chapters provide detailed analyses of sixteen entertainment program cases. The methods of case analysis are generally consistent, with minor variations due to differences in program formats. Additionally, considering the extensive content, it is divided into two chapters: "Foreign Cases" and "Domestic Cases."