A prescription for Chinese fashion family businesses (.With Disc)

Author: Zhu Wenxin
Publisher:
Publish Date: 2006-04-01
Features: This is a training manual designed to inspire sustainable growth in fashion family enterprises. The book discusses various aspects such as analyzing the strategic missteps of Chinese fashion family enterprises, deconstructing their human resource management, exploring the cultural heritage of Chinese fashion family enterprises, focusing on their brand operations, orchestrating their marketing strategies, and enhancing their overall competitiveness. It offers a series of prescriptions to address the problems faced by Chinese fashion family enterprises. The book is rich in detailed and compelling case studies, both persuasive and practical, aiming to provide valuable insights and inspiration for Chinese fashion family enterprises.