Beyond Excellence: The Foundational Cultivation for Professional Managers

Author: Wu Honggang
Publisher:
Publish Date: 2006-03-01
Features: If a middle-level manager's thinking remains confined to the level of their functional department, no matter how renowned the company they come from, they will never possess the decision-making capabilities of a small business owner. "Standing taller gives a broader view," as a slogan from China Central Television, is very apt for professional managers who fail to grasp the essence of management in the midst of their arduous work. This book is specifically selected to address the current lack of scientific management concepts, thinking methods, and tools among domestic business managers, as well as the systematic shortcomings in their operational management capabilities. It aims to enhance the decision-making and management skills of business professionals. Through discussions and introductions of core management concepts, strategy, organization, processes, and marketing, the book enables learners to grasp fundamental management ideas in a relatively short time. It is suitable for both business owners and professional managers who wish to achieve rapid success quickly, as well as those with a sense of ambition and responsibility.