Innovation and Practice in Hotel Management

Author: Qi Shanhong
Publisher:
Publish Date: 2006-04-01
Features: The process of hotel management is a process where hotels understand themselves and others, strategize and plan; it is a process where hotels clarify their thinking and set clear directions; it is a process where hotels integrate resources and improve. Hotel strategic management needs to address the fundamental issues: goals that are correct and challenging, approaches that are clear and advanced, and operations that are efficient and driving. The basic objective of hotel strategic management is to build sustainable competitive advantages for the enterprise and promote its steady and efficient development. Hotels are the windows of modern social civilization. Hotel management requires standardization as well as innovation. The future of hotel management will implement the "customer standard." Break the conventions, create precedents! Scientific precedents are competitiveness! The future of the hotel industry depends on its own innovative capabilities! Deep theory, rich practice, and rigorous testing have forged this book! This book proposes the three major new service standards for the hotel industry: the "Diamond Standard" that goes beyond traditional enterprise standards—the customer standard; the "Touching Standard" that goes beyond general service satisfaction—the "Overflow" standard; and the "Golden Key Standard for All Employees" that is designed for employees and goes beyond simple labor—the Angel standard. It also proposes further optimized theories and methods for the routine operations of hotel businesses. This book not only highlights innovative thinking and theory but also offers practical and actionable methods, providing great inspiration. This book is suitable for government management personnel in the hotel industry, senior management of hotels and inns, employees, management research scholars, and students and teachers of tourism management.