Olympic Brand - Comparative Study of Olympic Brands in China, the US, and Australia: Comparative Study of Olympic Brands in China, the US, and Australia

Author: Zhong Bingshu
Publisher:
Publish Date: 2006-01-01
Features: The author analyzes the existence of the Olympic brand from three aspects: the visual system, the language system, and the knowledge system, and proposes a series of valuable suggestions for China's operations in this field. The recommendations for shaping, managing, marketing, and protecting the Chinese Olympic brand are highly practical and operational, filling the gaps in related research. The book summarizes and defines the concept and connotation of the Olympic brand, reveals its three forms of existence (visual system, language system, and knowledge system), systematically analyzes the organizational structure of Olympic brand marketing, and proposes countermeasures and suggestions for the Chinese Olympic Committee to implement its branding strategy based on current realities.