Store Display Design - Practical Training in Fashion Visual Marketing

Author: Han Yang
Publisher:
Publish Date: 2006-03-01
Features: Retail display design is a crucial factor in successfully completing the terminal sales process and realizing the product value of a clothing brand. As an emerging interdisciplinary field, it encompasses aspects such as store layout and planning, display form composition, display color composition, store lighting, window display design, product layout planning, and display management. The author has long been engaged in clothing brand management in well-known domestic enterprises, integrating years of practical experience into the text. It is hoped that this book can serve as an introduction to inspire domestic display professionals to share their valuable experiences more frequently. This book is suitable for faculty and students of art and design majors in higher education institutions, as well as other professionals engaged in art design.
Retail display design is a crucial factor in successfully completing the terminal sales process and realizing the product value of a clothing brand. As an emerging interdisciplinary field, it encompasses aspects such as store layout and planning, display form composition, display color composition, store lighting, window display design, product layout planning, and display management. The author has long been engaged in clothing brand management in well-known domestic enterprises, integrating years of practical experience into the text. It is hoped that this book can serve as an introduction to inspire domestic display professionals to share their valuable experiences more frequently. This book is suitable for faculty and students of art and design majors in higher education institutions, as well as other professionals engaged in art design.