A Prescription for Chinese Fashion Family Enterprises - (Includes a complimentary VCD lecture by Zhongyan Consulting)

Author: Zhu Wenxin
Publisher:
Publish Date: 2006-04-01
Features: This is a training manual designed to inspire sustainable growth in fashion family enterprises. The book discusses various aspects such as analyzing the strategic pitfalls of Chinese fashion family enterprises, deconstructing their human resources, exploring cultural heritage, focusing on brand operations, orchestrating marketing strategies, and enhancing their overall competitiveness. It offers a series of prescriptions to address the challenges faced by Chinese fashion family enterprises. The book is rich in detailed case studies, both persuasive and practical, aiming to provide valuable insights and inspiration for Chinese fashion family enterprises.