Winning in Danger: Managing Enterprise Risks, Creating Sustainable Competitiveness

Author: (USA) McCarthy
Publisher:
Publish Date: 2006-04-01
Features: A classic work exploring enterprise risk management from the perspective of senior executives, revealing the secrets of top-tier companies in risk control by a senior executive from KPMG Global. The business world changes rapidly, and how can CEOs and boards of directors steer the ship of the enterprise in the face of emerging risks? Microsoft, HP, Motorola, and other Fortune 500 companies share their experiences, teaching you to prepare for the unexpected and remain steadfast in the face of change. Let Winning in the Face of Risk tell you how to: identify and address internal risk sources in the enterprise; manage risks without disrupting current plans and initiatives; link corporate governance and risk management initiatives to shareholder value. Like many industries, our previous approach was to react after risks appeared, but now, companies should proactively prevent risks. You must realize that you cannot expect to predict all the risks the enterprise faces, but you must find ways to identify risks before they occur.
Rod Eddington, CEO of British Airways
People often tend to view risks in a two-dimensional way. Typically, business professionals are not aware that they are taking risks. Some risks can be transferred to others, and some risks can be reasonably accepted.
Brent Knoll, CFO of Microsoft
As a corporate decision-maker, you are troubled by uncertainty every day, both global and local: What impact will the fragile political structures of Middle Eastern countries have on global oil prices, and how will it affect your company's cross-border transportation costs? How can you incorporate factors such as economic downturns, political instability, natural disasters, and wars into your risk considerations? What is important is that now, what hidden risks may exist, capable of shaking company stock prices and even causing the company to collapse?
This book summarizes the profound insights and solutions of senior executives on enterprise risks, exploring various methods to reshape organizational structures for proper risk assessment and management. It pioneers the collection and analysis of risk management strategies from more than a dozen top enterprises today, aiming to help corporate managers develop the best risk management strategies and remain invincible in competition. This is a groundbreaking work on risk optimization and risk management. Whether you are a CEO, board member, CFO, or department manager, this book will help you assess and manage the commercial, operational, and financial risks of your business, creating sustainable competitive advantages for the company, its shareholders, and stakeholders.