A prescription for Chinese fashion family businesses

Author: Zhu Wenxin
Publisher:
Publish Date: 2006-04-01
Features: The purpose of running a business is only one—to make money, but the results of running a business have two possibilities—to make money or lose money. In the vast army of Chinese garment family businesses, there are always mixed feelings. Why can some family businesses thrive? Why do some family businesses face adversity from all sides? How can a business grow bigger after expanding? And how can it grow bigger after becoming strong? Is success determined by strategy or by systems? This book provides a prescription for Chinese garment family businesses from the experts and consultants of China Research International! It is a training manual that inspires the sustainable growth of garment family businesses. The book discusses various aspects, such as analyzing the strategic pitfalls of Chinese garment family businesses, deconstructing their human resources, exploring the cultural heritage of Chinese garment family businesses, focusing on their brand operations, orchestrating their marketing strategies, and enhancing their comprehensive competitiveness. It offers a series of prescriptions for the problems faced by Chinese garment family businesses. The book uses numerous detailed case studies, which are both persuasive and practical, hoping to provide valuable insights and inspiration for Chinese garment family businesses. The content of the book includes: A Scan of Chinese Garment Family Businesses, Analyzing the Strategic Pitfalls of Chinese Garment Family Businesses, Deconstructing the Human Resources of Chinese Garment Family Businesses, Exploring the Cultural Heritage of Chinese Garment Family Businesses, etc.