Advertising design

Author: Mou Yue
Publisher:
Publish Date: 2006-03-01
Features: Advertising design textbooks should be continuously supplemented and improved with the rapid development of advertising education. This book was published after extensive deletions, adjustments, modifications, and enrichments to its chapters based on five years of usage tracking. It integrates advertising theory with various advertising design and production practices, blending the scientific theory of advertising with artistic creation. It perfectly combines media creativity and marketing within the scope of advertising theory with artistic elements such as composition, color, form, and craftsmanship, making it both practical and contemporary. The book provides a comprehensive and innovative analysis of future trends in advertising design and production, serving as a multi-perspective, interdisciplinary, illustrated, and thought-provoking work. It is not only suitable as a textbook for advertising majors in art and liberal arts but also helps form a complete knowledge structure in advertising and achieve new design tasks with benefits.