Enterprise Advertising Operation Practice

Author: Wei Junying
Publisher:
Publish Date: 2006-03-01
Features: In the context of a market economy, advertising has become an important means for enterprises to expand markets and achieve marketing goals. The feature of this book lies in its perspective from the enterprise, focusing on the actual needs of enterprise advertising activities, such as the formulation of advertising plans, advertising planning, advertising creativity, advertising market research, advertising strategy combinations, advertising effectiveness evaluation, the selection of advertising agents, advertising design, and more. It not only provides practical guidance for advertising, marketing, and management personnel in enterprises to engage in advertising activities but can also serve as a case textbook for advertising teaching and a classroom reading material for guiding students' practical training.