Entrepreneurship Management

Author: Du Yueping
Publisher:
Publish Date: 2006-03-01
Features: This book is suitable as a textbook for universities, as a training material for entrepreneurship management and enterprise management at various levels of society, and also as a self-study reference for people from all walks of life. The book is divided into thirteen chapters, covering specific content such as entrepreneurship and entrepreneurial spirit, entrepreneurial analysis and entrepreneurial strategy, the organization and establishment of new ventures, entrepreneurship incubation and venture capital, innovation management, financial management, performance management, compensation management, marketing management, knowledge and intellectual property management, cultural construction and brand management, growth strategy, competitive strategy, and more.