Advertising Art Design - (Includes 1CD)

Author: Sha Qiang
Publisher:
Publish Date: 2006-03-01
Features: This book is compiled based on the syllabus of the national vocational and technical college planning textbooks for art and design majors. The main content includes an overview of advertising design, the basic principles of advertising design, the process of advertising design, the elements of advertising design, the creativity of advertising design, the layout and color planning of advertising design, and the artistic expression of advertising design. The book selects more than 170 advertising examples from domestic and international sources. It enhances the visuality of teaching content, with learning objectives provided at the beginning of each chapter. Thought-provoking questions are included at the end of each chapter. This book is a unified textbook for vocational and technical college art and design majors. In addition to being used as a professional textbook, it can also serve as a teaching reference for other design majors and for designers in the advertising industry.