Real Estate First-line Sales Management - A Practical Guide for Real Estate Sales Managers' Career Improvement

Author: Yu Yuanpeng
Publisher:
Publish Date: 2006-03-01
Features: This book combines the practical needs of real estate sales management, linking theory with practice. It introduces classic theories of corporate and marketing management, providing practical management regulations and work processes from many renowned real estate development companies and sales agencies in China. Based on planning, organizing, leading, and controlling, it comprehensively, concisely, and practically explains the knowledge of real estate sales management in 12 chapters. The book covers the essential content of real estate sales management, as well as the correct work approach and effective methods. It serves as a practical guide for real estate sales management personnel to enhance their professional skills, and also a reference book for grassroots real estate sales staff aspiring to become real estate sales managers to gain key insights for career advancement.