Applied Advertising

Author: Jin Pinghua
Publisher:
Publish Date: 2006-03-01
Features: This book mainly includes an overview of advertising and advertisers, advertising agencies, advertising and marketing, advertising research, advertising planning, advertising creativity, advertising execution, advertising media, online advertising, advertising proposals, advertising effectiveness evaluation, and advertising management. It is a professional textbook with a relatively complete system and strong operationality among current advertising textbooks in China. Additionally, the book contains a significant portion dedicated to practical operations and case studies, making it classic and highly practical. It can serve as a textbook for students majoring in advertising, marketing, and related fields, as well as a reference for advertising professionals and self-taught enthusiasts.