Author: Guo Yuming
Publisher:
Publish Date: 2006-04-01
Features: Challenging the notion "The customer is always right"
When we treat customers as gods, we often overlook our own value, excessively elevate them while belittling ourselves, fostering a psychological illusion that we rely on divine favor for survival. This is a vicious cycle.
A new mindset for business success
Customers are human beings who need care, love, communication, and assistance. Therefore, you should treat every customer with a calm and ordinary heart. You must firmly believe that you are like Lei Feng, and use your whole heart to help all those who need your products. Service to customers should be like treating a "lover," achieving sincerity, meticulousness, and attentiveness.
For any manufacturing or service-oriented company, the key to winning in the market competition lies in marketing and market share. The key to serving the market and customers lies in whether there is a high-quality marketing and business team. Their overall quality and level are crucial bottlenecks for the extensive promotion of products.
Humanized and thoughtful service comes from excellent corporate marketers, while rigid advertising campaigns can sometimes become tiresome. What kind of consumption style do people truly need? Through years of business practice and theoretical research, the author is willing to provide a new approach to business success for businesspeople, hoping to help countless young people quickly grasp the pulse of business success and avoid struggling endlessly in the vast business sea.
During the writing of this book, the author listened to many business elites share their personal experiences, providing many valuable "love" lessons.
Dating your customers
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