Advertising Introduction

Author: Yin Fujiu
Publisher:
Publish Date: 2006-03-01
Features: This book is a newly compiled advertising textbook with expanded content and a certain degree of novelty. It consists of 12 chapters. Each chapter begins with an introductory case study. Depending on the situation, relevant links are included as extensions of the basic theories. At the end of each chapter, there are special articles or materials closely related to the chapter content, which are complementary and play a certain role in inspiring students and readers to connect with practical situations and develop their thinking. Additionally, the book includes a large number of advertising works throughout, with rich materials and a high amount of information. It can serve as a professional textbook for economic and management majors in higher education institutions, as well as a training textbook and reference material for marketing and advertising personnel in enterprises.