Experiential Marketing -- Touching the Needs of Humanity

Author: Ma Lianfu
Publisher:
Publish Date: 2005-01-01
Features: This book is a treatise on implementing effective marketing strategies based on the study of customers' humanistic experience needs, utilizing corporate products or services as marketing tools to meet customer needs. The book elaborates on the rise of the experience economy, the essence of experience needs, the methods of experience marketing, and various strategies of experience marketing, combining successful business cases to provide a detailed discussion of the popular experience marketing approach today. It closely integrates theory and practice, featuring vivid and engaging cases that provoke deep reflection.