Competitive Map of Automobile Enterprises (Sorong Management Idea Bank · Series of Automobile Enterprise Management Books)

Author: Jia Yongxuan (Compiler)
Publisher:
Publish Date: 2006-03-01
Features: This book provides a comprehensive analysis of the history, brands, marketing, management, and capital operations of major domestic and international automobile companies, enabling readers to understand the competitive landscape of automobile enterprises in the "Competitive Map of Automobile Companies." Globally, the competition and cooperation among ten major multinational automobile companies—General Motors, Toyota, Ford, Renault-Nissan, Volkswagen, Daimler-Chrysler, Peugeot-Citro?n, Honda, BMW, and Hyundai—have formed a "6+3" competitive structure. Domestically, Chinese automobile companies have evolved from nonexistence to existence, from weakness to strength, and from small size to large size, gradually forming a "3+X" competitive structure comprising three major groups (FAW, SAIC, and Dongfeng) plus several rapidly developing automobile companies. The joint ventures and cooperation between the international "6+3" and domestic "3+X" have created a chaotic competitive environment where "everyone is intertwined with everyone else," making the current automobile world even more vibrant. This book is suitable for business managers of automobile manufacturers, automobile dealers, and automobile parts suppliers, researchers in the automobile industry, experts and scholars in related fields, students majoring in automobile engineering in universities, and all readers interested in automobiles.