Media Ethics Issues and Cases (4th Edition, Chinese Version)

Author: (USA) Philip Patterson
Publisher:
Publish Date: 2006-03-24
Features: This book focuses on the application of ethics in various media of the information society in the 21st century, demonstrating to readers how to better and more ethically complete their work through texts, cases, and images. The author has compiled a large number of new cases on media ethics, keeping the discussion focused on the ethical dilemmas faced by media and professionals, yet delving into the essence of the issues. Appropriate theories are introduced into the decision-making process, and carefully designed thought questions are used to help students independently make moral judgments. This book can serve as both the main textbook for media ethics courses and a supplementary textbook for the ethical aspects of courses such as news writing, media and society, advertising and public relations, and news photography.