Enterprise Customer - Market and Customer Management

Author: Hao Yufeng
Publisher:
Publish Date: 2005-10-01
Features: This book explores market and customer management oriented towards large customers, defining large customer marketing and customer relationship management. By establishing a marketing model for large customers and setting a marketing toolset for them, it identifies the key paths, key technical means, and main methods for enhancing the quality of customer relationships. It also provides practical operation methods for several common marketing activities targeting large customers. Through effective customer relationship management, it aims to stabilize customer relationships, strengthen the management capabilities of large customers, expand customer demand, achieve continuous sales, and enhance the management and control capabilities of large customer marketing. The Large Customer Management Series is suitable for business managers and directors, department managers, branch managers, regional managers, sales managers, large customer managers, and large customer management personnel engaged in marketing and customer management. The characteristics of the Large Customer Management Series are primarily reflected in: 1. Strong targeting. While focusing on key processes and critical node control in large customer management, it proposes practical strategies and management solutions for large customers. 2. Strong operability. Based on practical experience, it focuses on the key links in the process of identifying, selling, serving, and managing large customers in actual work, combining a large number of detailed management templates, charts, and cases for direct application in practice. 3. Comprehensive content. It comprehensively analyzes all aspects of large customer management, striving to provide an in-depth interpretation of the profound connotations and management practices of large customer strategies and management. 4. Strong guidance. The book combines precise management charts, management processes, management systems, and case analyses, offering a high-level perspective and serving as a model for large customer strategies and management.