38 Key Details of Chinese-Style Management

Author: Zhang Bo
Publisher:
Publish Date: 2006-04-01
Features: This book examines various aspects of modern enterprise management, combining advanced Western management concepts with the essence of ancient management theories to conduct an in-depth analysis of representative cases in modern enterprise management. It proposes new ideas and insights for various aspects of enterprise management. The book vividly explains eight aspects of enterprise management: corporate strategy implementation, corporate decision-making management, corporate culture cultivation, corporate image planning, corporate talent management, corporate humanistic management, corporate management mechanisms, and corporate marketing strategies. It is hoped that this book will help corporate leaders excel in their management tasks. By promoting the fine traditions of national culture and applying the essence of ancient thought, Chinese enterprises are bound to forge a management path with Chinese characteristics through continuous practice and theoretical exploration.