Help you open a popular shop - make your shop bustling with people, goods, and even more prosperity

Author: Hou Dong
Publisher:
Publish Date: 2006-03-01
Features: Want to create a family-favorite store, grow into the true "star" in the marketplace, customers, products, affordability, promotions, pricing, and customer relationships—these six elements are all essential. They form the core reasons for customers' purchasing behavior and determine a store's core competitiveness. Based on this, the author derives corresponding six principles. These six principles can be understood as standards for "unique value orientation" or as specific descriptions of differential advantages.
Principle One: Customers are right
Principle Two: Products fit the market
Principle Three: Affordability is priceless
Principle Four: Customization leads to mutual benefits
Principle Five: Pricing is powerful
Principle Six: Customer relationships are vibrant
Whether you are an operator new to store management or a manager long engaged in store operations but struggling with performance, accurately mastering the six principles for thriving stores provided in this book will enable your store to achieve prosperity in terms of foot traffic, product turnover, and financial success within a relatively short period.