Sales Fundamentals - (9th Edition)

Author: Charles M. Foutrell
Publisher:
Publish Date: 2006-03-01
Features: As a best-selling book written by a professor with a background in sales, this book candidly states that serving customers is the reason for a salesperson's existence. It emphasizes helping others by applying the golden rules of personal selling: treat others selflessly, just as you hope to be treated selflessly. The book places great importance on examples and exercises of "learning by doing," providing rich materials. It is highly practical, concise, and easy to understand, covering the fundamental knowledge needed to understand sales concepts and common practices. It serves as a guide for preparing sales presentations and conducting role-playing exercises. Students, teachers, practicing sales professionals, sales managers, and sales trainers can all benefit from this book.