Automotive Marketing Practice

Author: Wei Taoyong
Publisher:
Publish Date: 2010-11-03
Features: Based on the elaboration of modern marketing theory, this book combines the current development status of China's automotive market to systematically introduce knowledge such as an overview of the automotive market, consumer behavior analysis in the automotive market, market segmentation and target market selection, automotive products and pricing, distribution of automotive products, promotion of automotive products, automotive service marketing, automotive marketing, and management of automotive marketing. Additionally, it selects numerous domestic and international automotive marketing cases and review questions. This book is written in line with the spirit of relevant documents for the training and cultivation of skilled personnel in the manufacturing and modern service industries in vocational schools. The content is both accessible and practical, making it suitable as a teaching material for secondary vocational schools in automotive trade and related fields, as well as for training and reference for automotive marketing professionals. Based on the elaboration of modern marketing theory, this book combines the current development status of China's automotive market to systematically introduce knowledge such as an overview of the automotive market, consumer behavior analysis in the automotive market, market segmentation and target market selection, automotive products and pricing, distribution of automotive products, promotion of automotive products, automotive service marketing, automotive marketing, and management of automotive marketing. Additionally, it selects numerous domestic and international automotive marketing cases and review questions. This book is written in line with the spirit of relevant documents for the training and cultivation of skilled personnel in the manufacturing and modern service industries in vocational schools. The content is both accessible and practical, making it suitable as a teaching material for secondary vocational schools in automotive trade and related fields, as well as for training and reference for automotive marketing professionals.