Selling and Negotiation

Author: Wu Ximei
Publisher:
Publish Date: 2006-03-01
Features: The book is divided into 12 chapters:
Chapter 1, Overview of Selling, provides a comparative and in-depth analysis of the most universal issues in selling, selling science, and selling techniques from different perspectives.
Chapter 2, Selling Models and the Selling Environment, introduces the content of various selling models and the study of the selling environment.
Chapter 3, Creative Selling Preparation, includes the capabilities and communication skills that a salesperson should possess, as well as sales etiquette.
Chapter 4, Finding Customers, covers how to find customers, select customers, and manage customers.
Chapter 5, Meeting Customers.
Chapter 6, Approaching Customers.
Chapter 7, Customer Consultation.
Chapter 8, Effective Selling Presentation.
Chapter 9, Closing the Sale, including the principles, conditions, basic methods, and follow-up work for closing a sale.
Chapter 10, Handling Customer Objections, provides an in-depth analysis of the principles and techniques for addressing customer objections.