Internationalization of the Future - The Next Round of Challenges Facing Asian Enterprises (Globalization Leaders Bookshelf)

Author: De Meyer et al., translated by Xu Jianguang et al.
Publisher:
Publishing Date: 2006-03-01
Features: This book comprehensively gathers authoritative insights on business strategies from leading figures in the corporate world, showcasing how Asian giants have transformed into multinational enterprises. It highlights that companies embarking on internationalization today can also achieve success, effectively assisting them in navigating technological advancements, industrial upgrades, and competition structures that have fundamentally changed. The book provides strategies and capabilities for success in an international future, serving as a guide to achieving globalization. By analyzing the three stages of internationalization by Asian enterprises—from early pioneers to subsequent builders to today's emerging forces—the authors paint a vivid picture of how companies at different development levels in Asia face internationalization challenges and climb the internationalization ladder.