Plan Management Position Work Manual

Author: Sun Zonghu / Cheng Shuli (editors)
Publisher:
Publish Date: 2006-03-01
Features: This book aims to address issues in planning management execution and work details, and provides examples, templates, and tool forms for planning management professionals. The content includes: strategic planning management, market research planning management, CI planning management, brand planning management, product planning management, marketing channel planning management, market promotion planning management, advertising planning management, public relations planning management, etc. This book offers related personnel a set of scientific and practical work standards, which are concise, intuitive, and highly operational. The systematic integration of practical cases, work templates, tool forms, and work processes is the major feature of this book. It is suitable for human resources managers, planning management professionals, middle and senior managers, consulting company staff, and training company personnel.