Practical Marketing Korean

Author: (Korean) Gil Ho-dong (Editor)
Publisher:
Publish Date: 2006-03-01
Features: This conversation book is divided into three parts, with each part containing 8 lessons, totaling 24 lessons. Part 1 tells the story of Xiao Gang, who is not yet proficient in Korean, diligently preparing to work at a Korean company and applying to a Korean company called Korean Electronics; Part 2 describes Xiao Gang being assigned to the marketing department and starting his workplace life; Part 3 covers the successful launch of a new product. Additionally, Part 1 provides various information needed for job hunting at Korean companies and learning Korean; Part 2 includes information required for working at Korean companies; Part 3 introduces basic marketing theories and explains distinctive marketing activities conducted by Korean companies in China through photos. Especially, Part 3 is relatively more professional in terms of marketing and may seem challenging, but these are essential vocabulary and content that marketing professionals must master. Therefore, we hope everyone can study patiently and finally become proficient in basic marketing Korean.