Product Promotion Practice - (Second Edition)

Author: Zheng Chengzhi
Publisher:
Publish Date: 2006-03-01
Features: With the rapid economic development in China in recent years, especially after joining the WTO and entering a new stage of comprehensive construction of a well-off society and deepening the reform system, the environment faced by enterprises has become more complex and dynamic than ever before. This book systematically introduces the basic knowledge, theories, and skills of product sales, including sales personnel, sales psychology, sales models, sales preparation, sales negotiation, sales barriers, sales closing, and sales management. The entire book is designed with sections such as "Fun Facts," "Think About It," "Viewpoint Application," and "Case Studies," explaining new ideas, perspectives, and materials that align with the global marketing environment. The book is rich in content, well-structured, and written in plain language, making it highly practical and suitable as a teaching material for vocational education marketing majors or as a self-study reference for marketing professionals.