Public Relations - Principles and Practice

Author: Xie Hongxia
Publisher:
Publish Date: 2006-03-01
Features: This book provides a concise and refined introduction to the discipline of public relations, tracing its origins. The content is concise, and the perspectives are innovative. Additionally, the book emphasizes the integration of theory and practice. It not only teaches public relations theory through the textbook but also encourages students to deeply understand and appreciate the art of public relations by analyzing and reflecting on cases derived from real-world practice. Furthermore, the book strongly emphasizes case-based teaching, with each chapter featuring cases for students to apply their knowledge to analyze and think critically, integrating knowledge instruction with quality education.
□: □ Table of Contents:
Chapter 1 Overview of Public Relations
Chapter 2 The Origin and Development of Public Relations
Chapter 3 Public Relations Subjects – Organizations
Chapter 4 Public Relations Objects – Publics
Chapter 5 Basic Methods of Public Relations – Communication
Chapter 6 Public Relations Surveys
Chapter 7 Public Relations Planning
Chapter 8 Implementation of Public Relations Activities
Chapter 9 Evaluation of Public Relations Activity Effects
Chapter 10 Departmental Public Relations