Automotive Industry Competition Map

Author: Jia Yongxuan
Publisher:
Publish Date: 2006-01-01
Features: This book provides a comprehensive analysis of the history, brands, marketing, management, and capital operations of major domestic and international automobile companies, enabling readers to understand the competitive landscape of automobile enterprises in the "Automotive Enterprise Competition Map." Globally, the competition and cooperation among 10 major multinational automobile companies—General Motors, Toyota, Ford, Renault-Nissan, Volkswagen, Daimler-Chrysler, Peugeot-Citro?n, Honda, BMW, and Hyundai—have formed a "6+3" competitive structure. Domestically, Chinese automobile companies have evolved from nonexistence to existence, from weakness to strength, and from small to large, gradually forming a "3+X" competitive structure comprising three major groups (FAW, SAIC, and Dongfeng) and several rapidly developing automobile companies. The joint ventures and cooperation between the international "6+3" and domestic "3+X" have created a chaotic competitive environment where "everyone is intertwined," making the current automobile world even more dynamic. This book is suitable for business managers of automobile manufacturers, dealers, and parts suppliers, researchers in the automobile industry, experts and scholars in related fields, university students majoring in automobile engineering, and all readers interested in automobiles. This book provides a comprehensive analysis of the history, brands, marketing, management, and capital operations of major domestic and international automobile companies, enabling readers to understand the competitive landscape of automobile enterprises in the "Automotive Enterprise Competition Map." Globally, the competition and cooperation among 10 major multinational automobile companies—General Motors, Toyota, Ford, Renault-Nissan, Volkswagen, Daimler-Chrysler, Peugeot-Citro?n, Honda, BMW, and Hyundai—have formed a "6+3" competitive structure. Domestically, Chinese automobile companies have evolved from nonexistence to existence, from weakness to strength, and from small to large, gradually forming a "3+X" competitive structure comprising three major groups (FAW, SAIC, and Dongfeng) and several rapidly developing automobile companies. The joint ventures and cooperation between the international "6+3" and domestic "3+X" have created a chaotic competitive environment where "everyone is intertwined," making the current automobile world even more dynamic. This book is suitable for business managers of automobile manufacturers, dealers, and parts suppliers, researchers in the automobile industry, experts and scholars in related fields, university students majoring in automobile engineering, and all readers interested in automobiles.