Marketing etiquette

Author: Zhou Zhaoxia
Publisher:
Publish Date: 2006-03-24
Features: This book takes the sequence of marketing activities as the main thread and focuses on individual marketers to structure its content. It introduces topics such as image design, marketing communication etiquette, marketing office etiquette, marketing strategy etiquette, marketing ceremony etiquette, and cross-cultural marketing etiquette. The book covers various etiquette knowledge involved in daily activities and marketing activities of marketers, as well as the corresponding etiquette practices. It is suitable for students majoring in marketing, marketing professionals engaged in marketing work, and readers with an interest in marketing etiquette.