Extraordinary marketing

Author: (USA) Barrera/R. / Luo Libin
Publisher:
Publish Date: 2006-03-01
Features: Whether your company is a newcomer taking its first steps, preparing to enter the competitive arena, or an old company weathered by competition, in need of a comeback and maintaining its edge, the case studies and advice provided in this book can teach you how to achieve super performance. Design a novel and unique brand promise, and continuously make full use of your products, systems, and personnel touchpoints. You will undoubtedly gain an advantage over your competitors. Your company and products will achieve the same rich rewards as the market leaders in the book.