Public Relations Planning (Higher Education Self-Study Examination Synchronous Guidance/Synchronous Training) Li Zhihui (Public Specialty)

Author: Li Zhihui
Publisher:
Publish Date: 2003-10-01
Features: This book is a supplementary teaching material for the designated textbook "Public Relations Planning" (Public Relations Major - Junior College Section) of the National Higher Education Self-Study Examination. It is part of the Tietian Brand Self-Study Series, which has gained widespread praise and recognition from education departments, schools, and self-study students across all provinces and cities in China due to its unique features and outstanding quality. Annually, approximately 8 million examinees use this brand, making it the best-selling self-study guide in China and hailed as the most popular self-study series. The revision of this subject this time is also an effort to further improve the quality. The basis for the book's compilation: The designated textbook "Public Relations Planning (：Public Relations Planning Self-Study Outline)" compiled by the National Higher Education Self-Study Examination Guidance Committee, edited by Yu Mingyang, published by Xianzhuang Bookstore.
Features of the Book:
1. During the writing process, strict adherence was maintained to the examination syllabus and designated textbook. It fully reflects the new guidance principle of "assessing the core knowledge of the course while emphasizing the assessment of abilities, especially applied abilities."
2. The entire book strictly follows the structure of the designated textbook, organized by chapters. Each chapter includes three parts: "Content Summary," "Synchronous Exercises," and "Reference Answers." "Content Summary" mainly summarizes and organizes the key content and required knowledge of each chapter. "Synchronous Exercises" are designed based on the requirements of the examination syllabus, covering all key points and sub-items in various main examination question formats, with appropriate emphasis on key chapters and increased coverage density for key content. "Reference Answers" provide solutions to all questions in the "Synchronous Exercises."
3. Carefully designed examination pre-test papers. Not only do they strictly match the latest national unified examination papers in terms of question types and quantity, but their difficulty and scope also comprehensively consider the examination trends, allowing examinees to prepare more thoroughly for the course.
4. The attached latest national unified examination papers provide accurate information for examinees to understand the original examination papers and grasp the examination trends. This book can be used by examinees who participate in collective self-study or personal self-study for the National Higher Education Self-Study Examination, as well as by relevant professionals taking other examinations.