International Marketing Self-Study Examination Synchronous Guidance / Synchronous Training

Author: Wang Yachao
Publisher:
Publishing Time: Not available
Features: The book is compiled based on: 1. The Self-Study Examination Syllabus for International Marketing issued by the National Advisory Committee on Self-Study Examinations for Higher Education; 2. The designated textbook for the Self-Study Examination for International Marketing, compiled by the National Advisory Committee on Self-Study Examinations for Higher Education (edited by Wu Shijing and Zeng Guo'an, published by the China Renmin University Press).
The characteristics of the book: 1. During the compilation process, the book strictly adheres to the examination syllabus and takes the designated textbook as the foundation. It fully reflects the new guidance principle of "assessing the core knowledge of the course while emphasizing the assessment of abilities, especially applied abilities." 2. The entire book strictly follows the structure of the designated textbook, organized by chapters. Each chapter includes three parts: "Content Summary," "Synchronous Exercises," and "Reference Answers." "Content Summary" provides a concise overview of the chapter's content. "Synchronous Exercises" are designed based on the requirements of different ability levels for each knowledge point outlined in the examination syllabus, presenting the knowledge points and their sub-items in various main examination question formats, covering all assessment content, appropriately highlighting key chapters, and increasing the coverage density of key content. "Reference Answers" provide solutions to all questions in the synchronous exercises. 3. The two sets of mock exams comprehensively cover the requirements of the examination syllabus and the textbook for examinees, and can be used to evaluate examinees' learning outcomes. The book is suitable for collective study or individual self-study by participants in higher education self-study examinations, as well as for relevant professionals preparing for other examinations.