Introduction to Communication Studies (Synchronous Guidance/Synchronous Training for Higher Education Self-Study Examination)

Author: China Coal Industry Press
Publisher:
Publish Date: 2004-11-01
Features: The "Terrace" series of self-study guidance books are written by authoritative experts from leading examination institutions, including Peking University, Tsinghua University, Renmin University of China, Beijing Normal University, China University of Political Science and Law, Beijing Foreign Studies University, Wuhan University, East China Normal University, Zhejiang University, Nankai University, and Shandong University, etc., as invited by the National Self-Study Examination Questionnaire Research Center of Beijing Tihu Education Research Institute. These books are meticulously crafted to align with the "Self-Study Examination Syllabus" and "Designated Textbooks," following the learning characteristics and patterns of self-study while guided by important theories of educational measurement. They are specifically designed as supplementary study guides for students preparing for the exam. This book is the revised edition of the supplementary guide for the designated textbook "Introduction to Communication" (Journalism Major - Undergraduate Level) of the National Higher Education Self-Study Examination. The revision is based on the designated textbook "Introduction to Communication ( : Self-Study Examination Syllabus for Introduction to Communication)" (edited by Wu Wenhu, published by Wuhan University Press) compiled by the National Higher Education Self-Study Examination Guidance Committee. The foundational work for the revision includes: 1. In-depth analysis of the requirements of the examination syllabus and the new spirit of question setting; 2. In-depth analysis of the new national unified question-setting format, point distribution, answer requirements, and scoring standards for the Higher Education Self-Study Examination; 3. Extensive analysis of the problems encountered by self-study examinees in learning and actual test-taking, with targeted national guidance and synchronous training. The structure and notable features of this book: 1. The book follows the syllabus's prescribed knowledge points and ability levels as a guideline, organizing chapters according to the syllabus's requirements. All knowledge points in each chapter are compiled into synchronous exercises in various examination formats, accompanied by reference answers. The writing aims to achieve a balance between comprehensive coverage and emphasis on key points. 2. The carefully designed mock questions are selected from the book, combining with the syllabus requirements to provide "predicted" questions that reflect the examination trend to some extent while assessing students' mastery of the course. 3. Includes the new national unified examination questions and reference answers. Students can stay updated with the latest trends in national examination questions. After completing the book and practicing with national examination papers, students can scientifically conduct self-assessment, self-evaluation, and adjust their study direction to overcome weaknesses, achieving twice the result with half the effort.